I'm Niki Groom, aN AWARD WINNING fashioN, beauty, Food & Lifestyle illustrator based in THE UK.

My artwork is colourful, feminine and hand-drawn. I favour a mixture of watercolour paints, marker pens, ink, and fineliner.

I’ve been commissioned by many international brands over the past 15 years, creating artwork for advertising campaigns, window displays, in-store graphics, live events, backdrops, editorial and social media.

I have a complex understanding of social media and an engaged audience, and love the challenge of creating unique on-brand content.  My Instagram account is where I share my  newest work, a mixture of client work, sponsored posts, works in progress and news about my blog.  As a result of my creative use of social media I won a DIGITAL INFLUENCER AWARD 2016 from InStyle Magazine as part of their #Project13.

I'm part of the brilliant live-illustration collective, LIL collective.  LIL brings together a selection of talented fashion illustrators who specialise in events illustration. I’ve illustrated at venues such as Selfridges, Harrods and Liberty, at Wilderness Festival and live on air for BBC Radio 1.

If you’d like to discuss your next project then please email me directly info@missmagpiefashionspy.com.

Alternatively just tweet me.

Many thanks,



Please see below for case studies of my varied work for Accessorize, Boden and Clinique.


My illustrated window displays for Accessorize were rolled out to a worldwide audience in 2015 and my in-store graphics are permanent features in new Accessorize UK stores. I painted a colourful mural directly on to an Accessorize window and have appeared in stores to illustrative live. Please see #accessorizemagpie and #magpiewindows for examples.

After illustrating live at a Boden Press Day I was invited to create artworks of my favourite pieces of the new collection. These were used by Boden on Twitter, Instagram and on their blog. A video of the process has had 10.5k views.

I created an exclusive range of Christmas cards for Clinique to be given to customers in Selfridges, and the following year was invited to take part in a live illustration tour for the brand. I've also been involved in creating artworks for Clinique's PR and Marketing.