BEHIND THE SCENES - THE CHUBBETTES ARTWORK FOR CLINIQUE
I'm very excited to show you the Christmas packaging project that I've been working on with Clinique this year. And as my behind-the-scenes work on Instagram Stories is so popular, I thought I would share details of how this artwork was created.
I have a great working relationship with the Clinique team. Although their brief is always super focused, I'm still able to approach it in a really creative way. You'll see in the below images my first roughs, then how the design developed, and then finally how I put together the final artwork
You can find the packaging available exclusively at Selfridges this festive season as part of a gorgeous set of 20 mini chubbies, "The Chubettes".
Check out the #CliniqueMagpie hashtag on Instagram to see more of my work with this international beauty brand.
If you'd like me to feature more 'behind the scenes' posts then let me know by leaving a comment below. Please mention if there's a specific project you would like to know more about too.
Thanks a million,
The final product is now available at Selfridges, I love how it turned out! Keep scrolling down to see how it came together....
In my first rough I suggested iconic London buildings and other elements could be used to create a repeat pattern, with a large scale spot design to give a Clinique twist. I hand drew the line work and created the colour work roughly in photoshop.
As the packaging was long and thin it was decided a landscape scene would look stronger. This is my rough for the chubby inspired winter scene in London. Smaller dots, flashes of colour and detailed line work all start to feature here.
After some feedback, an illustration of a girl with an iconic yellow shopping bag was added, and the composition and colour balance was changed slightly to make the artwork more on-brand. At this stage we all got really excited as the artwork had some great energy! The rough was approved for the final artwork, with some small amendments.
The artwork was created with a 0.05 fineliner, a Pentel brush marker and Promarkers for the colour.
The roughs before I layered them in Photoshop to create an artwork clear enough for the Clinique team to approve.
Here I am working on the final artworks. Since doing this project I've bought a cheap lightbox, but at this time I just used nature's lightbox (the window) to trace over the fineliner layer with the heavier brush pen layer. It takes a bit of skill to make the final artwork neater and beautiful, without it looking too controlled. I'm known for my sketchy style so sometimes it can take a while (and lots of attempts) to get the balance spot on and to a point where I'm 100% happy. I always do this amendments on the original sketch, I very rarely edit digitally.
The final process was piecing together the layers in Photoshop. I don't do much digitally but on this occasion I did change the saturation of the colours slightly and made sure the linear work was a true black.
And here they are in Selfridges! Do share any photos to take of them with me on Twitter or Instagram.