SHOP WITH YOUR HEART
People who don't use Instagram often tell me that it's all about selfies, The Kardashians and avocado on toast. Those of us in the know, understand that follow the right accounts and it can feel like one big sofa, full of real people sharing stories over a virtual cuppa. It's an amazing place. Get it right and you can connect with millions of folk the world over, and in a meaningful way too.
Back in 1999 I wrote my university dissertation on the potential of combining fashion & charity. I've never seen fashion as a frivolous thing, I see incredible textiles, the language of colour and a really powerful form of communication. 18 years ago combining fashion and charity meant mainly fundraising fashion shows, charity shops (before they got a make over) and the Fashion Targets Breast Cancer T-shirt, I had no idea that the social media would arrive and bring with it so much potential to fundraise. And so I'm really excited to share details about some new projects that are helping to raise money for charities, with the help of social media.
Lolli, founder of GIRLvsCANCER, was diagnosed with breast cancer at 26. She's blogged much of her experience, and has worked with illustrator Dom & Ink to create an amazing range of fundraising T's. Lolli rallied together over 30 friends with large Instagram audiences and they all took part in a photoshoot for the new range, and shared the images on their Instagram pages to help promote the project. Knockers, fried eggs, jugs, jubblies.....call them what you like, you need one of these in your wardrobe. They are £28 each and 25% of sales are donated to GIRLvsCANCER partner charities (split equally between CoppaFeel, Future Dreams, Trekstock and Look Good Feel Better). Wear them with jeans, wear them to yoga, wear them to bed, wear them with some epic heels when you go and meet the Queen (sorry, far too much Vietnamese coffee this morning). Buy yours here.
Next is the new Cancer Care Package from Don't Buy Her Flowers. It's a thoughtful way of showing a loved one that you're thinking of them when they have been diagnosed with Cancer. You can select from over 40 gifts to compile your perfect parcel, ranging from tea bags to a lambswool blanket (made by my friend Marjorie Minnie). The DBHF team have got lots of great small Instagram brands involved, so you'll find some lovely product you might have never spotted before. 5% of the retail price with be donated to Stand Up To Cancer.
And then, dear to my heart, is the Choose Love T-shirt from Help Refugees. The charity teamed up with Katherine Hamnett to offer this to raise money to help displaced people around the world. It's £19 and available in a couple of colours and as a sweatshirt too. So many celebs have shared images of themselves in their Choose Love T and as a result it's become a really iconic piece of clothing. I volunteered with the charity in 2016 and have seen first hand the worthwhile work that they do (if you would like a copy of my illustrated magazine that details my time in Calais then please head here to snap yours up). Put one on your Christmas list, maybe even agree that you'll all buy one for each other? A way cooler Boxing Day outfit than a onesie.
I'd love to hear about any more great collaborations that you have seen recently. Do leave any details below so that we can use this page as a great shopping list!
Thanks for reading,