I'M NIKI GROOM, AN AWARD WINNING FASHION, BEAUTY, FOOD & LIFESTYLE ILLUSTRATOR BASED IN THE UK.
My artwork is colourful, feminine and hand-drawn. I favour a mixture of watercolour paints, marker pens, ink, and fineliner.
I’ve been commissioned by many international brands over the past 15 years, creating artwork for advertising campaigns, window displays, in-store graphics, live events, backdrops, editorial and social media.
Before entering the world of illustration full time I was a fashion designer for 15 years, and the knowledge that I built up during this period informs my work. I have a unique use of colour and in in-depth knowledge of fabric and print.
I embrace social media and have an engaged audience, and love the challenge of creating unique on-brand content. My Instagram account is where I share my newest work, a mixture of client work, sponsored posts, works in progress and news about my blog. As a result of my creative use of social media I won a Digital Influencer Award in 2016 from InStyle Magazine.
I'm part of the brilliant live-illustration collective, LIL collective. LIL brings together a selection of talented fashion illustrators who specialise in events illustration. I’ve illustrated at venues such as Selfridges, Harrods and Liberty, at Wilderness Festival and live on air for BBC Radio 1.
If you’d like to discuss your next project then please email me directly firstname.lastname@example.org.