I'm Niki Groom, aN AWARD WINNING fashioN, beauty, Food & Lifestyle illustrator based in THE UK.
My artwork is colourful, feminine and hand-drawn. I favour a mixture of watercolour paints, marker pens, ink, and fineliner.
I’ve been commissioned by many international brands over the past 15 years, creating artwork for advertising campaigns, window displays, in-store graphics, live events, backdrops, editorial and social media.
I have a complex understanding of social media and an engaged audience, and love the challenge of creating unique on-brand content. My Instagram account is an ongoing curated collage, I often share creative process videos with my Instagram Stories audience and have an illustrated blog. As a result I won a DIGITAL INFLUENCER AWARD 2016 from InStyle Magazine in 2016 as part of their #Project13.
I'm part of the brilliant live-illustration collective, LIL collective. LIL brings together a selection of talented fashion illustrators who specialise in events illustration. I’ve illustrated at venues such as Selfridges, Harrods and Liberty, at Wilderness Festival and live on air for BBC Radio 1.
Alternatively just tweet me.
Please see below for case studies of my varied work for Accessorize, Boden and Clinique.
My illustrated window displays for Accessorize were rolled out to a worldwide audience in 2015 and my in-store graphics are permanent features in new Accessorize UK stores. I painted a colourful mural directly on to an Accessorize window and have appeared in stores to illustrative live. Please see #accessorizemagpie and #magpiewindows for examples.